The first purpose of marketing is to
create brand awareness. Creating brand awareness is the process of getting
prospective customers to know about your brand, recognize their need for the
brand and then differentiate the same from the lot, thus giving you a
competitive edge.
Events, as a marketing tool, have not
only been used over the years by performers but they have increasingly become
popular across various industries including: IT firms, schools and universities,
trade organizations, research firms, recruitment firms and many others. Events
are a faster, effective and efficient way of actively communicating to a specifically
targeted audience at a given time.
Your events options, for creating brand
awareness, include but are not limited to: trade shows, musical concerts,
conferences, meetings, parties, VIP entertainment events, red carpet events, recruitment
events, fundraising events, holiday parties, weddings, (funerals in Ghana) , festivals,
camp meetings, sports events, award galas,
grand openings, and YES church services- something I have done recently and by
the way proved to be very effective.
Signage
Options
After you have decided what events to
attend and made all the necessary arrangements including negotiations with
events mangers/planners, the next thing you want to think about is what signage
to display at your stand, booth or space which would draw people’s attention
and maybe cause them to there and then pay you a visit and perhaps close a
sales deal.
A University’s tradeshow display
designed by Signarama Footscray
Some of the most effective branded display
materials that companies have used in recent times include digital displays,
branded flags, fence banners, pull up and roll up banners, exhibition stands,
red carpet backdrops, wall graphics, outdoor light box signs, best seller banner
stands, 3D shaped banner stands, poster frames ,hanging displays, telescopic banner
stands, EZ tube graphic displays, pop up stretch displays, counter displays, display
lights, branded literature racks & holders, monitor kiosks, canopy tents, spinning
banners and many others.
3D signage great for special events and
exhibitions. Victoria University Avatars designed by Signarama Footscray
Back drop customized for this couple’s wedding.
Quality
Signage at Chosen event
The signage that you display at an event
can either make you or break you. Whereas
a quality signage could immediately elevate your brand image; a mediocre sign would
make you seem desperate for attention; this could instantly degrade your brand -which
is the very last thing that you want.